What is Email Marketing || Know The Basic

Email marketing || digitalmarketingsforyou.blogspot.com

What is E-mail Marketing

Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups for a business. It's important that an email campaign's recipients have personally opted-in to receive this content, and that each newsletter offers something of value to them.

Types Of Email

Transactional emails

Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging

Direct emails

Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies.

Some reasons using email marketing can help your business grow

1. The email has a higher ROI 
2. Email is an open platform
3. An email has a high market share
4. The whole population use E-mail
5. Best communication channel

And there are lots of more reason to why use email marketing.

An Example Of E-mail Marketing

Below image is an example of E-mail Marketing of famous SEO expert Neil Patel.

Example of Email Marketing- digitalmarketingsforyou.blogspot.com

You will see how this email is written.

Well designed, well written and without punctuation mistake.

Some E-mail Provider's List

1. MailChimp

You have to pay the service if you want to add more than 2 000 subscribers to your lists. The price you have to pay starts from 10$ per month depending on how big you want your audience to be.

2. GetResponse.

As MailChimp, it is one of the most known email automation platforms. They offer a 30 days free trial. After that, the billing plans start at 15$ per month. GetResponse is also known for its integrated forms feature, that can help you with your marketing research or with receiving feedback from clients.

3. AWeber.

Another great and easy to use option. The platform offers you 30 days free trial and starts their billing plans from 19$ per month. A great thing about this, in particular, is that it has a vast library of how-tos.

Of course, there are other platforms that we have personally not used. But they are highly ranked by other marketing agencies, therefore we advise you to do a little research before you settle on one.